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Advertising : Redefined

2009 Media Campaign for Interfaith Medical Center

  • Selling defines a commodity; Marketing builds a brand
  • Articulate a clear and easily understood brand story
  • Position yourself as first to be perceived as best
  • Repetition. Repetition. Repetition.
  • Deliver on the expected promise

Copy: Krantz & Co.
Photography: Robert Essel

 

Alan Halpern
alan@halpern-group.com

516-993-6004