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Case Study - Guardian Life

Challenge:

Create a sales incentive contest for Guardian's top Agencies and top Agents - "Year-End Cross-Sell Extravaganza!"

Solution:

To motivate our targeted audience we decided to use humor as a theme to create attention for Guardian's sales contest. Stock vintage photos were selected for subject matter with informative, entertaining headlines and supporting copy. Participation of the field reps was 100%, was well received and produced a profitable margin. Everyone was a winner!