Case Study -
Merry Lane Press
Challenge:
Promote and market an up-start Independent Children's book company.
Solution:
Develop a corporate identity program to bring awareness to the consumer, trade, authors, illustrators, and vendors. The name had to express joy and happiness. Thus, MERRY LANE PRESS became the spring board for an Independent Children's publishing company, a division of The Halpern Group. A web site was developed for marketing and sales.
In 2006 three titles received the prestigious award from iParenting Media Awards for best children's products.
Program includes:
- Logo Identity
- Flyers & Posters
- Ad Campaign
- Direct Mail
- Exhibit & Display
- Book Reading & Signing
- PowerPoint Shows
- Radio Interviews
- Media Coverage
Alan Halpern
alan@halpern-group.com
516-993-6004
