Captique Case Study

Industry: Healthcare

Business Results:

"Captique" stands out as a sexy, beautiful name that is easy to pronounce.

Customer Verbatims

  • It is appealing to hear, sounds like something good at the fragrance counter and does not sound medical as do the others
  • It sounds like a procedure that is associated with looking good. Much like an expensive make-up/cream
  • It reminds me of capturing my youth again-with a new beautiful face-no lines or wrinkles.

Above: Captique's in-office promotion, inserts, packaging and patient information promote its positioning
as a gel hyaluronic acid line remover in Inamed's family of dermal filler facial aesthetic products.