INSIGHT TO ACTION is a high touch client-focused consulting firm. As our name describes, we combine in-depth industry, customer and competitive marketplace insights with creativity and client collaboration to create a credible, definable and measurable blueprint for action.
Founded by Michal Clements, an industry leader with both consulting and operational experience, INSIGHT TO ACTION’S services encompass:
- Creating, naming and positioning new brands
- Evaluating and building brand architecture and equity
- Due diligence with emphasis on customer and market demand
- Customer focused targeting and segmentation for brand building
- Positioning and re-positioning existing brands, assuring brand integrity
- Nurturing, expanding and protecting existing brands and brand equity
- Market focused due diligence including customer interviews and market sizing
Nimble and organizationally flat, every INSIGHT TO ACTION client is served by a principal of the firm. The firm has experience in a wide array of business to business and business to consumer industries.