Captique Case Study

Industry: Healthcare

Marketing Challenge:

Create A Highly Appealing Brand Name For A New Product.

A global healthcare client developed a new product to reduce moderate to severe facial wrinkles. The product would be marketed to plastic surgeons and dermatologists for outpatient administration.

The client wanted to find a name for this product that would have high appeal to both consumers and medical professionals and could be used in the U.S. and Canada, and ideally also in six European countries and Japan.

Two previous efforts at developing appropriate name candidates had been attempted and failed before we were asked to generate 3-5 brand name candidates from which senior management could choose.