Michal Clements
Michal Clements is an independent marketing strategy consultant, founder and CEO of Insight to Action, Inc. She is also the co-author of a book published in 2011: "Tuning into Mom: Understanding America's Most Powerful Consumer”.
Michal specializes in understanding moms and other customer groups to drive action oriented recommendations and business strategies for consumer products, financial services, and business-to-business clients.
Her recent assignments include the following: (1) China market and four country global segmentation for an HBA product, (2) due diligence for a private equity firm, (3) business assessment for a CPG client, (4) demand identification and product development for a better for you foodservice product portfolio, and (5) life insurance sales and marketing strategy development.
Michal holds an MBA with a Finance concentration from The Wharton School of the University of Pennsylvania. She also has a Bachelor of Science in Economics from Wharton with majors in Marketing and International Business. Michal is the Communications Committee Co-Chair of the Trustees Council for Penn Women and a member of the Economic Club of Chicago. She is a Founding Board Member for the Marketing to Moms Coalition, Ltd. (a not for profit).
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